Privacy Policy

1. Introduction and Scope

Hupuwe ("we," "us," or "our") operates the website hupuwe.info and provides online behavioral wellness training programs focused on goal-setting and habit formation for people pursuing an active lifestyle. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit our website or interact with our services.

This policy applies to all visitors and users of hupuwe.info, regardless of location, and is written to comply with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), where applicable. We are committed to handling personal information responsibly and transparently.

2. Information We Collect

We collect information in two ways: information you provide directly to us, and information collected automatically through your use of the website.

Information you provide directly: When you submit a contact form, you provide your name, email address, and the content of your message. When you sign up for our mailing list, you provide your email address. We do not collect payment information through this website.

Automatically collected information: When you visit our website, certain technical information is collected automatically, including your IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and the date and time of your visit. This information is collected through cookies and similar tracking technologies as described in our Cookie Policy.

Information we do not collect: We do not knowingly collect sensitive personal information such as health data, financial account information, government ID numbers, or biometric data. We do not knowingly collect personal information from children under the age of 13.

3. How We Use Your Information

We use the information we collect for the following purposes:

Communication: To respond to inquiries submitted through our contact form and to send updates to individuals who have subscribed to our mailing list.

Website operation and improvement: To understand how visitors use our website, identify technical issues, and improve the content and structure of our site.

Analytics: To analyze aggregate patterns of website usage to inform decisions about content and program development. Where analytics tools are used, they are configured to minimize collection of personally identifiable information.

Legal compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects on individuals.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

Service providers: We work with third-party service providers who assist us in operating our website and delivering services, such as email service providers and website hosting providers. These parties are contractually obligated to use personal information only for the purposes for which it was shared and to maintain appropriate security measures.

Legal requirements: We may disclose personal information if required to do so by law or in response to valid legal process, such as a subpoena, court order, or government request.

Business transfers: In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction. We will notify affected individuals of any such change in a timely manner.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance functionality and understand usage patterns. Cookies are small text files placed on your device when you visit a website. We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device for a set period.

We use cookies for the following general purposes: remembering your cookie consent preferences, enabling basic website functionality, and collecting anonymous analytics data about website usage patterns.

You can control cookie settings through the cookie consent tool available on this website and through your browser settings. Please see our Cookie Policy for detailed information about the specific cookies we use and how to manage them.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

Contact form submissions are retained for a period sufficient to address the inquiry and any follow-up communications, typically no longer than 24 months from the date of submission. Mailing list data is retained until you unsubscribe or request deletion. Automatically collected technical data is retained in aggregate or anonymized form for website analytics purposes.

When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it in accordance with our internal data management practices.

7. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information under applicable US law. California residents have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know what personal information we collect, use, and share; the right to request deletion of your personal information; the right to correct inaccurate personal information; and the right to opt out of the sale or sharing of personal information. We do not sell personal information.

Residents of other states may have similar rights under state-specific privacy legislation, including but not limited to the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), and the Connecticut Data Privacy Act (CTDPA).

To exercise any applicable privacy rights, please contact us at [email protected] or by mail at 560 E El Camino Real Ste B, San Jose, CA. We will respond to verifiable requests within the timeframes required by applicable law. We will not discriminate against you for exercising your privacy rights.

8. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided personal information to us, please contact us at [email protected] so we can take appropriate action without delay.

9. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. Our website uses HTTPS encryption for data transmission between your browser and our servers.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot represent absolute security of any data transmitted to or stored by our systems.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information. Your continued use of the website after any changes constitutes your acknowledgment of the updated policy.

For questions about this Privacy Policy or our privacy practices, please contact us at [email protected] or +1 408-530-0111.